01 / 03
Bilingual structure
English and Arabic presented as equal versions of the site rather than a primary and a fallback.
Corporate & Industry
AMSA Group
A bilingual corporate website for an industrial supply business.
- Year
- 2024
- Category
- Corporate & Industry
- Role
- Founder portfolio
- Live site
- amsa.sa.com
The situation
Where the work started
An industrial supply business selling into a bilingual market needs Arabic pages built as carefully as the English ones. Buyers judge a supplier in their own language, and a half-translated site puts them off.
What we built
The parts that do the work
02 / 03
Right-to-left layout
Arabic pages mirror layout, spacing and navigation rather than reversing text inside a left-to-right frame.
03 / 03
Corporate content
Company, capability and product information structured for a procurement audience that reads closely before enquiring.
WordPressArabicEnglishWordPressArabicEnglishWordPressArabicEnglishWordPressArabicEnglishWordPressArabicEnglish
How it came together
From the brief to what changed after
- 01
The stack, and why
WordPress with parallel English and Arabic content. Right-to-left support shaped the build. It affects the stylesheet, the navigation and every form, so it was designed in from the start.
- 02
After launch
Both language versions are maintained through the same dashboard, which keeps them from drifting apart over time.
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