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Websites & Commerce

Armela

A property advisory website connected to AI lead qualification and consultation booking.

Year
2026
Category
Websites & Commerce
Role
Founder portfolio
Visit the live sitePlan something similar
Armela website on desktop
Armela website on mobile
The situation

A property website with AI enquiry handling and booking.

A property advisory taking enquiries from buyers in several time zones needs an answer ready at any hour. A buyer asks a question at 2am local time and nobody is there to reply. The brief was to keep the enquiry moving without pretending a human is present.

What we built

The parts that do the work

01 / 03

Bilingual experience

English and Arabic content, including right-to-left layout. Right-to-left support changes the layout as well as the text, so spacing, icons and form alignment are mirrored too.

02 / 03

Consultation journey

A booking flow gives an interested visitor a defined next step rather than a contact form that disappears into an inbox.

03 / 03

Human handoff

The FlowMaticX chatbot answers what it can, then passes the conversation and its context to the advisor with a notification, so the advisor does not restart the conversation.

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How it came together

From the brief to what changed after

  1. 01

    Approach

    The portfolio describes a migration from WordPress to a React-based build, with English and Arabic layouts, content administration and a FlowMaticX chatbot connected to booking and human handoff.

    1. 01Property discovery
    2. 02Visitor questions
    3. 03Lead context
    4. 04Consultation
  2. 02

    The stack, and why

    The site moved from WordPress to a React build on TanStack Start with MySQL behind it, and reuses the FlowMaticX chatbot. The bilingual routing and the booking flow justified the move. Both are application behaviour rather than page content, and both are simpler to build and test outside a WordPress theme.

  3. 03

    After launch

    Content administration stays with the advisory. The chatbot handles the first response around the clock, and the advisor picks up conversations that need judgement.

    A website and enquiry workflow that pass each visitor's first question to the advisor.

Tell us what you're building, get a fixed scope

A free 15-minute call, then a written scope and estimate. No obligation, no sales script.